Do you know what makes a typical website run? There are three basic things that essentially create a site, apart from code, of course. As mentioned in the video below, this marks the beginning of my weekly or bi-weekly efforts to impart some of my knowledge about the fields I have expertise in through live videos on Facebook. This way, if you join in the live streams on Thursdays, you can participate and ask questions!

In the past 3 years, my work in marketing has taken me on a journey through many different arenas – from email marketing, business-to-business sales, content creation or copywriting, search engine optimization, and of course, web design, graphic design, and more. This has led me to offer my own set of services in technical consultation calls & high-end web design. Working independently has been amazing, as I am now free to work with whomever I wish – my choice being authentic businesses that are operated by individuals ready to uplevel their online presence.

That being said, let’s get to the information you’re here to read about!

The Three Basic Components of a Website

  1. A Domain

  2. Hosting

  3. A Content Management System (CMS)

Now, these are not always purchased separately, as you’ll read later on.

When you’re looking up a website, the domain is what comes after the ‘www’ in the search field. It includes the ending, which is something like .com, .net, .us, .biz, and etcetera. I typically recommend to purchase a .com domain for primary use, as well as purchase the rest of the relevant endings, like .net and .org, so that when you set-up your URL you are able to redirect the traffic from the other domains to the primary one you use. This ensures that nobody else is using your domain name.

The second component to a website is hosting. A host essentially provides storage space. They hold all of the files that make up your website on a server, which they then rent out to you. Hosting always comes with limitations, so when choosing a hosting package that fits your needs, you’ll have to look at the size of your business and amount of traffic you’ll be receiving.

A Content Management System is the interface between you and the code that makes up your website. It allows you to make edits and updates to your site without knowing how to write HTML. There are now many different Content Management Systems to choose from, because the demand for them has steadily risen over time. Originally, you had to have a great deal of knowledge about HTML, JavaScript, CSS, and all the other languages that make up the online realm to simply make edits to a website. However, business owners quickly tired of this as they had to hire individuals to do this for them, and many small business owners did not have a sizeable enough budget for this. Thus, Content Management Systems have come in handy to increase workflow and streamline businesses to a degree that was not possible before.

However, some companies operate a little differently, allowing you to purchase hosting and a Content Management System in one bundle. When purchasing a bundle through Squarespace, Wix, Weebly, Shopify and others, you are paying a yearly or monthly price for their hosting services and the use of their proprietary CMS. This has its benefits, however it usually comes with more limitations than when purchasing them separately. If you purchase the hosting through a company like GoDaddy, you will pay up front for the hosting for at least a year or more, but are able to leverage WordPress, a free content management system that powers 30% of the web.

I really enjoy metaphorical explanations, so I’ve come up with another way to think about domains and hosting. A domain is sort of like a digital address of a house you are purchasing. Consider the address to the house like what you enter into the search bar get to a website. The host, however is like the house that you put at the address that you’ve purchased. The house holds all of your personal items that turns the address into your home, much like a host is what makes the domain your website, because it is where you store all of the files that make it up, such as the code, content, and media files, such as pictures, and etcetera.

Anyhow, if you have questions regarding the realm of web design or marketing, I am happy to help! Feel free to leave comments and ask questions about your concerns in this wonderful worldwide web. For those who take these things more seriously than just reading an article or two, I have recently opened up $99 spots for one-on-one sessions with business owners and individuals who have technical problems to overcome. Together, we’ll spend a 90-minute Zoom call dedicated to breaking through your blocks in almost any marketing area – whether it be in email marketing, content creation, business strategy, web or graphic design or more. Post-call you’ll receive a detailed document providing practical strategies for you to move forward, so you’re not just left hanging! I also provide a complimentary 30 minute clarity call to all new clientele – just ask!

Good luck on your journey!