It’s been important to have a website for a relatively long period of time now. However, times are changing, and it’s not good enough to simply have a website with lots of information about your offerings anymore. The internet has evolved eons ahead of where it used to be, and now the key is to provide an elevated experience of your brand to your consumers through their devices. In short, I’m here to talk to you today about the three most important aspects of web design in 2018. And, if you read to the bottom of this article, there’s a bonus topic that wasn’t covered in the video!

Three Most Important Aspects of Web Design in 2018

It’s ever more important to stay on top of trends. But the following ones? They’ve been in action, and tested for a little while now. They’re ranking at the top 3 most important aspects of web design this year, because the best of the best have put them to use, and it’s time that the rest of the internet adopts these design tactics.

  1. Responsive design

  2. Aesthetically pleasing design

  3. A UX flow that feels good, IE, a good user experience

So, what exactly is a responsive design? Responsivity means that your website will naturally scale to the size of the screen. Rather than creating a mobile-specific site, responsive sites maintain the aesthetics of your desktop site with a fluid changeover between all devices. Many sites are not responsive, and you know right off the bat. It’ll feel rather uncomfortable to look at the site, and probably leave a bad aftertaste in your mouth, because you have to zoom in to read text, and scroll sideways to finish sentences, and etcetera. Nothing adjusts to the screen, so it’s more difficult to navigate, which is why sites without responsive design have a far higher drop-off rate. Essentially, if you have a responsive site, you’re sure to have more engagement on-page and much longer time spent on-site than otherwise. And this is ever-increasingly important, as 50% of searches are carried out on mobile devices today… Which is a huge chunk of your audience.

Moving on! There are obvious reasons why having an aesthetically pleasing design is one of the most important aspects of a website today. With a clean, simple design that is uncluttered, with enough white space, it is much easier to focus on the info being presented. Have you visited a website where almost every ounce of information is presented up front, right when the site loads? How did you feel? Indecision, hesitation, and confusion are all results of being presented with an inundation of too many options, not just on a website, but in general. And, contrary to many business owners’ beliefs, force-feeding your visitors information does not equate to a faster sale. The key is not to overwhelm your web user, but to support them in coming to a decision, with no more or less information than they need at the time. In a well-thought out design, especially when it looks like total eye-candy, viewers are more attracted to the ideas you are presenting. Perhaps even more importantly than this… Your site should make them feel good, too. When your design offers enough white space, as in areas on page without content, they can think clearer, absorb more information, and tune into what you’re offering. If the delivery is right, they’ll fall in line.

The next aspect of design ties into having an aesthetically pleasing, well designed site: you must provide a flawless user experience to your visitors. Consider the journey that a user makes from point A, entry to your site, to point B, where they consider the information, to C, where they take action. Every step of the way through your site, you should be guiding your visitors and encouraging them to take a well-defined path. Everyone who visits the site should know exactly where they are supposed to go, as if you can eliminate confusion, you are much closer to your end goal. Thus, if your site does not have clear “CTA’s” or Calls-to-Action, your users are not prompted to do anything on your site, other than glance and leave.

BONUS: While I didn’t talk about this in the video, there’s another aspect of design that I’d like to mention here. There’s hardly anything people dislike more than feeling neglected! The majority of humans like to feel safe, secure, and like their needs are being attended to. If you can portray to your customers that you are always there to help, and you make it easy to find out more about you, and have a streamlined method of contact in the case of questions or concerns, you’re all the more likely to thrive. Customer support is viewed as a complete nightmare today, as just the title conjures up images of call centers full of workers who are paid less than satisfactory salaries to provide less than satisfactory experiences to their distressed clientele. However, this only works if your business actually follows through on the other end of contact and support – as you can be sure that if someone has a horrible customer service experience with you, they’re going to share it. But don’t worry! If you’re authentic, and here to provide stellar service, you’re going to succeed. That’s what the age of the internet has bolstered.

If you have any additional questions about this topic that weren’t fully answered in this article, feel free to reach out to me with the messenger button on screen, or the contact form! I adore working 1:1 with my marketing & design clients, and am always happy to acquaint myself with new friendly faces. I’ve blended the unique combination of these two fields together to create a form of creative expression with underlying technical work, so any and all questions in my realm are game. Thanks for reading! Let me know in the comments section what you got out of this article.

Good luck on your journey!