The past few years in my career of marketing have been an exciting, non-stop learning adventure. However, there is one thing in particular that I have observed, and it has been after my attention for awhile now. It’s that Facebook simply isn’t something I want to be a part of… & there are two reasons for this.

  • Firstly, it doesn’t feel authentic to me.
  • Secondly, I want to focus on the real, local community.

It’s time to stop ignoring my intuition, and focus in further on what matters to me.

Let’s start by defining what it means to be truly authentic, & keep it in mind for the rest of this article. From, the word authentic means:

“representing one’s true nature or beliefs; true to oneself or to the person identified.”

What Facebook Really Is

While it might be one of the most convenient forms of staying in touch with others… It is first and foremost a marketing platform, and is truly built for that primary purpose. Perhaps at first, by being a marketer, it may sound hypocritical to jump off one of the most massive marketing platforms. And, it may be different if I had a large company – but as an individual, and a small business owner…

I can’t find enough reason to spend my energy in generating tons of content, posting on a daily basis, and interacting with as many people as I can, so that Facebook’s algorithm will determine that more people are interested in what I do and will show my posts to more people. Not to mention how distracting it is.

If you know me, you know that I am at utmost a writer, if anything at all. And I’ve found that being on social media is not part of my authentic self. I can write to my hearts’ content, but only so many people will even get the choice to read it on a platform like Facebook.

The solution?

I would prefer to create content on my own website and write emails – that way, I am sharing things straight with my friends, family, acquaintances and clients, & they can choose whether to hear me or not… Instead of an algorithm deciding for them.

The truth is that marketing is not a one-size fits all. There are plenty of people who can make their business thrive solely based off of that platform, and others decide to thrive in the way that suits them best, like my favourite freelancing figure, who bases his off of directly communicating with others through emails.

Moreover, what has reinforced this decision of mine, is that while I work remotely for all of my clientele, almost all of these amazing people I have the chance of supporting are those that I have met in person, when I show up in local communities, rather than in the widespread virtual one.

So, in a sense, I’m taking my focus in life and business a little further. I’m aligning more with my idea of authentic communication.

My Facebook page will still be up so that I can check if anyone who didn’t get the memo sends me a message, but otherwise, I’m not going to keep up with something that doesn’t feel right to me. That’s just counter-intuitive.

In short, if you’re interested in what I’m doing and the things I have to share, you can subscribe to my weekly emails to hear about what’s going on in my world, through a lens with a little eye for design. My promise is to keep the emails genuine, valuable, and fun – but if you get bored of them or decide they’re not for you, you can unsubscribe, and I won’t be offended one bit.

This being said, you still may wonder where the idea came from.

It’s somewhat generated by the fact that our society has become so hyper-connected, and that in its adoption of social media platforms for use on a daily basis, it’s run overboard. For many people (hint, post-millennials) it extends beyond daily use, into the constant.

There’s a radical idea of shifting away from this, and focusing more on the present… And it’s backed up by the simple fact that we don’t need to be glued to what’s going on in the virtual world at all times, because most of it isn’t happening where WE are in the present.

Imagine if our collective attention was focused primarily on our surroundings, like it used to be… Perhaps the world would change for the better for each individual, because when we are involved in our community at home, we’re directly affecting others, and they’re sure to feel the impact.

What’s the result of investing more time in our local communities? Perhaps… A better home.

Rather than spending time, energy, and money in the online world, when we invest all of this into our local community, magic sparks. Inevitably, when we go offline, we are spreading our share of goodness around our local community. Once this happens, the people we support next door will in turn funnel that goodness back into the local economy – rather than sending off time, energy and money to external place, where it will be spent externally and not recycled back through the locality.

Once we all begin supporting self sufficiency, we start to eliminate problems in our own community. In turn, when we want to help others outside of our own, we can, because we’re strong. You can’t effectively help others when your community is weak… Which seems like something we’re encountering on a large scale in this country. We should connect back to the present, wherever we are, and impact others there. Not in a virtual reality.

So, essentially, my thoughts are that if I focus my life & business around direct communication with others, online and in person, I’ll likely enjoy it more AND impact more people than before.

Because, in the end, that’s the goal, right? To impact others in a meaningful way & provide high-quality help however you can. That’s what makes the world go ‘round.

This is an indefinite change. So, if you want to hear more about my world & the articles that I write, subscribe to my email list! Or send me your email address and I’ll add you manually. You’ll get a welcome email, and then receive an update once per week.

Otherwise, if you want to reach me, send me an email at alex (at) Give me a call or send me a text if you have my number. I want to talk to you. 🙂