Content Management Systems like WordPress are the medium by which you can edit website content without changing any code directly. The design elements are stored separately from the content so that you can revise the website without changing the looks. Another great feature of WordPress is that you can get by with little to no coding knowledge if you aren’t making design adjustments!
Search engines such as Google rely upon a few factors to determine your search ranking – domain age, relevancy to the search term, authority on your subject, and high quality content. The first factor is one out of your control; but the latter are all things that you can work on. By writing high-quality articles you establish both your relevancy and authority on subjects and build up content for your site at the same time.
Content is king in the online world. If you read the SEO tab, you will have heard that you need to establish relevancy, authority, and content on your site to begin to rank for keywords. When you do choose a great topic, research extensively, and write well-thought out and well-planned articles, you not only become a relevant authority in Google’s eyes, but in the eyes of everyday searchers.